Competitive Strategies on the Romanian Market. A Possible Case Study

Abstract In a continually changing world, marked by the exacerbation of competitive struggle, companies’ management need to constantly analyze field in which they run their activity obtain information allowing them elaborate strategies order maintain or increase profitability. To attain this goal, companies understand are running activity, existing and potential competitors, customers, suppliers etc. present article, we aim Romanian lighting product market. We have chosen due dynamism competition for finding highly efficient solutions lighting. The intended analysis represents possible case study field.